Recently I toke my first trip to Julian, CA. After 10 years of residency a mere 1.5 hours drive away in San Diego County, it was more than time to visit this historic mining town and now apple capital of the world. This multi purpose trip included a stop by the orchard where Julian Hard Cider will be getting its apples from as well as getting a better feel for the town, it's people and history. All knowledge very useful in conceptualizing and implementing the branding of Julian Hard Cider.
